K Culture WireKorean pop culture, in numbers

Korea’s listed content industry, counted whole

Name: Korea’s listed content industry, all 248 companies
Creator: K Culture Wire

Not the famous companies — all 248 of them. Every listed Korean company filing under broadcasting, film and audio production, or publishing, from the 2025 annual reports. 68,809 people.

Against the market it sits in

Group	Companies	Staff	Avg tenure	Women	Avg pay	Company age
Broadcasting	12	6,393	10.33 yr	47.5%	₩87.0m	31.5 yr
Film, video and audio production	40	10,540	7.32 yr	56.9%	₩63.1m	25.7 yr
Publishing (includes games)	196	51,876	5.44 yr	34.1%	₩77.4m	22.5 yr
All content companies	248	68,809	6.18 yr	38.8%	₩76.1m	23.9 yr
Every listed Korean company	2,779	1,865,198	11.29 yr	28.0%	₩95.1m	43.5 yr

Every group figure is weighted by headcount, so a 3,000-person studio and a 40-person label each count for their own staff rather than one company one vote. The last row is the same field on the same filing for the whole market — it is a baseline, not a ranking.

Two things the whole-industry view shows that the famous names do not

Content stays about half as long6.18 yr vs 11.29Across 248 companies and 68,809 people — the same gap we found in the fourteen best-known firms holds for the whole industry.

And it is far more of a women’s industry38.8% vs 28.0%Production is 56.9% women; publishing and games is 34.1%. The split inside the industry is wider than the gap to the market outside it.

The broadcasters are the oldest, the longest-serving — and the ones losing the export trade

Broadcasting is 12 companies with 10.33 years of average tenure, the longest in Korean content and close to the market as a whole. Publishing and games sit at 5.44.

Set that against what those companies sell abroad. Terrestrial broadcasters were 81.5% of Korea’s television exports in 2012 and 7.2% in 2024, while independent producers went from 7.2% to 51.4% — the thirteen-year table is here. The export trade moved from the long-tenure companies to the short-tenure ones. The filings and the trade statistics are separate sources and we are placing them side by side, not claiming one caused the other.

What we wrote from this data

Korea's television exports moved to companies where people stay half as long
Terrestrial broadcasters were 81.5% of Korea's TV exports in 2012 and 7.2% in 2024. Their staff average 10.3 years of service — the longest in Korean content. The producers who took the trade average 5.4 to 7.3.
7 August 2026 · corrected
Korea's listed pop-culture companies employ 15,072 people. They stay half as long as the rest of the market.
Netflix's Korean catalogue has been watched 23.7 billion hours. The listed companies in that business keep staff 5.5 years against 11.3 across Korea's listed market — and their two halves are mirror-image workforces.
6 August 2026

Where these numbers come from

금융감독원 전자공시(DART) 「직원 등의 현황」 — Financial Supervisory Service (Korea), DART annual report employee disclosures, filing year 2025.
Which companies are in. Every listed company whose own filed industry code is broadcasting, film/video/audio production, or publishing. Korean game companies file as publishing, which is why games sit in that row. We did not hand-pick the list.
1 company dropped. It does not report both tenure and headcount in this filing, so it cannot be weighted and is excluded rather than counted as zero.
🔴 Pay corrected 2026-08-07. The average pay figures were understated, because companies that disclose headcount but not pay were left in the denominator — their staff were being averaged in as if they earned nothing. Pay is now weighted over disclosing companies only, which is 99.3% of content staff and 98.9% of the listed market. Content pay rises from ₩75.6m to ₩76.1m and the market from ₩94.0m to ₩95.1m. Tenure, headcount and the gender split were computed from companies that disclose them and do not move.
Not a ranking, and not a judgement. Average tenure falls when people leave and also when people arrive — a company that doubles its headcount halves its average tenure without a single resignation. No company is named on this page for that reason.
Privately held studios are not here. Several of Korea’s busiest production houses file no comparable disclosure, so this is the listed part of the industry and not all of it.

Fourteen of these companies — the best-known agencies and game studios — are broken out individually on the workforce page.

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